Saturday 22 January 2011

focused on getting it burnt.

My favourite places this trip to Rome are the Vatican - which I have to pass through everyday to get to the bakery and the Jewish Ghetto - which I make a detour to everyday after the bakery.


This old and un-named Jewish bakery is one of the reasons why I keep going back. They are the last one around and everything they make is intentionally burnt to make it taste good. And they taste really good.

It is amazing how 3 generations of women bakers know more about the need to be focused and single-minded than some blue chip marketing teams. And they make such a name for themselves doing it that they don't need to have a name above their door.  They have also been known as the 'Burnt Bakery'. Sometimes new marketing dogs need to learn some old tricks.

Kranz (whole)
Kranz (sliced).
Ricotta torte with cherry or chocolate.
Biscottini with almonds.
Coconut something.
Pizza Ebraica (Jewish Pizza) with lots of glaced fruits, almonds and raisins.

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